… And he made a mark
Wednesday, November 12th, 2008Designer Rahul Mishra, who created ripples in the fashion industry last year with his seamless creations has added another feather to his hat. He has been conferred the international designer of the year award by the International Apparel Federation (IAF) at their world convention held in Maastricht, Netherlands a couple of weeks ago.
Mishra beat 10 other designers from countries like Vietnam, Spain, Netherlands, Belgium, Taiwan, Turkey, Greece, Germany and Colombia to win the award. Says the jubilant designer, “I was the only designer from an Asian country.
This award is a ticket to the IAF show in 2009, where the heavyweights of fashion industry like Nike, Reebok, Fendi, Prada and other names would be a part.” The IAF is a global trade forum for clothing associations and companies.
The theme given to the participating designers was ‘Seizing the day, Crossing into night’. Mishra’s winning piece was a reversible dress comprising three garments and made from Kerala cottons and Benares brocades.
The jury comprised along with European experts Liesbeth in’t Hout, Dean, Amsterdam Fashion Institute and Angela Rumsey, Business Editor, WGSN Ltd; Meher Castelino, leading Indian fashion journalist. The designer feels this is one platform where the real business of fashion transpires.
“With due respect to all the fashion designers, I feel fashion should go to the masses and an association with global brands is a step in this direction.”.