Businesses should be able to find a number of uses for plastic card printing. Plastic cards have long been in use as a means for personal identification, but they quickly evolved to be a great way to protect an important card. Plastic is a fairly durable solution for just about anything. If you really want to have a well-established business, then you should look into the variety of card options available.
The first real option is membership cards. This could just be some type of a member’s only circle to give them some rewards for frequent business. It at least gives them a nice bonus for being a good customer, and it should work just fine as a way to get your business’ name into their minds. A store card should also get your name into their list of reputable businesses, since you will have a prime place in their wallet next to some major franchises.
I guess the thing to remember is that issuing a plastic card for your business could be a good idea. It is a cheap way to be really professional and possibly launch a special program or gift certificate line. It obviously won’t work for every business, but it can really help a local chain get noticed.